Tuesday, October 21, 2014

Facebook hashtags may have zero viral impact. Why??

The word ‘hash tag’ is common these days. This trend of using hash tags started from Twitter and it gave great success to the marketers. Internet marketers have observed remarkable changes with the use of hash tags and they play a big role in viral marketing. After observing the success of hash tags on Twitter, the trend shifted towards other social media networks. This trend is now used on 
Google+, Pinterest, Facebook, and many other networks.
From the start of June, hash tags are trending on Facebook. After a sign of #, a word is written so that the phrase can become clickable. After clicking the word, we get all other posts that have the same hash tag. This technique is helpful in brand positioning and generating online leads. Besides other social media networks, a huge percentage of the target market is on Facebook and due to this reason, hash tags seem helpful in grabbing the customers attention and developing brand identity. Besides this, hash tags are also used for promoting the current campaigns and events of the company.

It is better to select the hash tag related to your business and see the search result before adding it in your Facebook post. These hash tags are just a single word. These words can also be keywords but long tail keywords cannot be used because they have multiple phrases. In addition to this, you should check the settings of Facebook before using hash tags. The main purpose of these tags is to increase exposure and create a word of mouth. Due to this reason, the settings should be made public before the post of hash tag. Creative and unique hash tags in Facebook posts are helping marketers in running their campaigns and gaining customers attention.

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