An overview of Confluence

Confluence is collaboration platform ideal for online educational communities and project teams. Moreover, it has great information sharing and project communication capabilities.

Confluence provides security and administration of user information and content, it is really helpful for organizations like academic institution that need to maintain and manage documentation like product documentation, extranet/intranet platforms, and knowledge bases.

The workspace consists of pages, spaces and a dashboard. The spaces store the content, it has its very own home page and works just like a team site. Spaces like activities to mail, RSS feeds, attachments, comments, blog posts, and pages. There is an option to create two different kinds of spaces that you can create – personal space and global space. Personal spaces are listed in the people directory, whereas global spaces are public.

Another element in the Confluence workspace are pages, they are generally used for continuing work and can move from one space to another. The layouts of pages are flexible and can include sections, panels, columns, and so on.

Confluence also supports 3^rd party plug-ins. For instance, it supports the ePUB exporter which allows users to publish content in ePUB format that is used by many different devices, including the iPhone, iPad, Android phones, and Windows Phones. This makes the data more accessible.

Security is an integral part of all enterprise level softwares, and in Confluence the administrator can set permissions by page access, space, and user group-level.

The administration of user groups on Confluence can be managed three different setups, Anonymous, Confluence and Custom.

The academic and commercial licenses are based on the number of users, and you can renew these licenses on a yearly basis. If you are an academic community you can get free licensing, you just have to submit the application available on the Confluence website.

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An Overview of Quip

Quip has completely revamped the mobile and web word processor, it has integrated search and publishing capabilities and it is quickly becoming a formidable rival of cloud productivity apps like Google and Microsoft.

A great new feature that Quip offers its users is private document sharing. Users can share their documents with others using a private URL. The use of private URL facilitates the viewing of documents for everyone, even if they are not signed up on Quip. As an author you can set different levels of accessibility for your document. You can set it as a viewing only document or you could choose to give full editing access to users. There are also some other accessibility options you can set, for instance you can allow people to leave comments but not edit your document.

People can view Quip documents without signing up, but to edit documents they will have to signup, people accessing documents using their smart phones will have to install the app. The option to share documents with people who are not signed up for Quip accelerates the adoption of this app as people will easily get convinced to start using Quip after they have received the document and they need to edit it.

Another great feature of Quip is the search engine. It has an integrated search engine that finds queries from the text as well as the comments on documents, the search engine has been precisely designed to work well on smart phones. It also has auto-suggest and auto-complete capabilities.

With the recent update Quip has made it possible to export your documents to Microsoft Word, and now it is also easier to switch between chat threads and documents. It further plans to launch presentations and spreadsheet app later this year so it becomes a complete suite with three major productivity components.

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Open source VS paid softwares. Which one is thriving?

Softwares are divided into two broad categories; one is the open source software while the other one is the paid source software. In this article, we will do an analysis of each of them. Here you go:

-          Open source software

In this software, the developer gives the license to copy the content of software and use it without any fee. It is therefore legal to use this type of software. Not only is this, but in this software, others can also modify the software but this modification should be made in the source code. Besides this, in the open source software, users work collaboratively and they share the ideas. This environment actually helps in fixing the bugs. Such softwares are also called as “free licensing software”.

-          Paid source software

In contrary to the open source software, there is paid source software. As the name defines, this software demands license to use. Thus, one has to pay the fee foe using this software. These paid softwares provide the additional benefit and are much more secure than the ones, which are free to use. Renowned companies are earning huge profits through these softwares.

As a conclusion, both of these softwares have their own importance and demand in the corporate sector. That software that are specifically designed for core business activities and have multiple benefits are in demand even if they require hefty budgets for buying the license. On the other hand, open source softwares are also well known for their easy to use functions and in small business where the budget is usually low. It has been observed that the corporate sector is looking for more privacy and optimum quality; due to this reason, paid softwares are expected to expand in the future. 

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"Conversion Copywriting" - Word that make people click

The number of social media posts, blogs, general content on the internet keeps on increasing with the advent of time. Brands are embracing new and modernized opportunities just to make sure that they can enhance more and more visitors on their respective website. However, content always remain the king because online marketers want people to click on the text and explore more what they actually mean. The current market is crowded with content and everyone possesses the power to create content. That is why it is extremely difficult for marketers to get an edge. However, through different techniques and scenario they can attract the visitors and convert them into customers.

The choice of word remains the most important perspective because individuals prefer reading the headliner or things that are bold in front of them. If they are attracted towards the heading then they would ultimately prefer reading the other part of the text. Content marketers prefer conversion-copyrighting techniques through which they convert prospect customers into proficient customers.

Presenting viable statistics and comparing it with related brands by using attractive analogies with the best usage of words gives an edge to a certain brand. However, executive and usage of phrases makes a certain difference that is why online marketers want copywriters to be on their toes when they utilize words. They want the content to be perfect and free from errors. They want catchy phrases and extravagant tag lines that would create a long-term difference in the life of a certain brand. Several copywriters prefer the art of using pictures and combine them with text so that it would give an attractive touch. However, implementation is the key to success that would give the copyrighter an edge over other competitors utilizing the same skill in the market place.

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Beyond a gadget: Google Glass is a wearable tech for people with disabilities.

Google Glass is an interesting technology that cannot only benefit general human beings but it can also benefit the lifestyle of disabled consumers. A wearable computer possesses an optical head mounted display. The hardware is designed smartly that it would set the angles for the eyes for proper viewing of different objects. There are several reason through which people with disabilities can benefit from the Google Glass. Some of the reasons are explained below:

1. The utilization of GPS technology embedded with different sensors and audio output facility allows the navigation feature to the people who are blind or visually impaired.
2. Blind people can go to certain entertainment arenas and museums and the glass would depict the detailed information about a certain place.
3. People having paralyses or different mobility problems can move by reviewing direction from this product.
4. Dyslexic individuals can read the camera option of this product as this product beautifully displays the images.
5. The built in voice control commands allows people to understand things properly and this would benefit them in the longer run.

This wearable technology allows different improvement options and helps individuals in both the short and the long run. Strategists believe that there are certain options of improvements in this product as this glass can be linked to certain other devices that can enhance its operational capability to perform in a viable manner. However, it all depends on the fact that how well people implement and improve this technology. Technological improvements and further versions in this product can enhance its capabilities and disabled people would admire this product and believe in this product. Several companies should play their role in this regard to enhance the technological aspect of this product.

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Facebook hashtags may have zero viral impact. Why??

The word ‘hash tag’ is common these days. This trend of using hash tags started from Twitter and it gave great success to the marketers. Internet marketers have observed remarkable changes with the use of hash tags and they play a big role in viral marketing. After observing the success of hash tags on Twitter, the trend shifted towards other social media networks. This trend is now used on 

Google+, Pinterest, Facebook, and many other networks.

From the start of June, hash tags are trending on Facebook. After a sign of #, a word is written so that the phrase can become clickable. After clicking the word, we get all other posts that have the same hash tag. This technique is helpful in brand positioning and generating online leads. Besides other social media networks, a huge percentage of the target market is on Facebook and due to this reason, hash tags seem helpful in grabbing the customers attention and developing brand identity. Besides this, hash tags are also used for promoting the current campaigns and events of the company.

It is better to select the hash tag related to your business and see the search result before adding it in your Facebook post. These hash tags are just a single word. These words can also be keywords but long tail keywords cannot be used because they have multiple phrases. In addition to this, you should check the settings of Facebook before using hash tags. The main purpose of these tags is to increase exposure and create a word of mouth. Due to this reason, the settings should be made public before the post of hash tag. Creative and unique hash tags in Facebook posts are helping marketers in running their campaigns and gaining customers attention.

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An overview of Tweet Deck

Tweet Deck is a social media dashboard that is designed to receive and send tweets as well as view profiles.

This interface is used to display your timeline is a customizable way. These customizable columns include direct messages, search results, mentions, trends, hash tags, and so on. Besides this, one can sent tweets at a specified future time or can send immediately as well. Not only is this, but this is also useful in offices where business is based on social media. One can use multiple accounts at the same time through Tweet Deck. The usage of Tweet Deck is simple and everyone can use this. If you are using it for the first time, you will have to create your account. This account is different from your Twitter account. For using this interface, you do not need to be an expert. Once you start using this application, you will come across more features and functions.

Through this application, you can use your other social networking profiles as well. Before Twitter, it was used to monitor Facebook profiles. If you are a social media executive, then this application will save your time and efforts. It is due to the reason that Tweet Deck can post your status in one time to all social media profiles. Thus, you do not have to log in to different accounts. It helps in maintaining a brand identity on social media by keeping in touch with the customers instantly. The usage of Tweet Deck is free. You do not have to pay anything; all you need is an e-mail address and a password. The sign in process is simple and you just need to create your account through the Facebook and Twitter accounts. Tweet Deck saves time and energy, by providing customizable features and letting you stay connected with social media.

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An overview of Apple's iTime

Apple’s iTime was supposed to be a great hit before its launch. This is a smart watch that was designed to replace the use of iPhone and laptops. The main idea behind the launch was to provide ease to the businesspersons and a common person of staying connected and doing all work without bearing the hassle of carrying a laptop. In addition to this, the smart watch came with a system that provides health assistance. One can wear the watch to check a number of health related issues and blood pressure. Another function of the smart watch is to display the notifications of the smart phone. Thus, one does not have to carry any device in his hand when he is wearing an Apple’s iTime. Besides these features, the company before its launch also revealed many other features and it was projected that the watch will do a great business throughout the world.

However, the projections went wrong and the smart watch received criticism from a number of customers. When interviewed, people are of the view that this watch is not a complete replacement of the iPhone. People have made their mind that they will no longer require to carry their smartphones in their hand and a smart watch will be enough for all the functions. After using the watch, customers went disappointed with the features. On the other hand, some people have said that there are some problems related to the design of the watch and it needs to be redesigned in order to function properly.

In short, Apple’s iTime is not a complete replacement of the iPhone and majority of the customers went disappointed with the functions of the watch. Some Apple lovers are still using the watch but technology reviewers gave mixed reviews about it. 

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How to run web traffic into quality leads

Making money online is becoming more and more common nowadays. Everyone wants to start a website and start earning money, but only few are successful. Most people know that the most important thing for an online business to be successful is generating traffic, but what they fail to grasp is that converting that traffic into quality leads is equally important.

The first thing you need to do to convert web traffic into quality leads is to include your contact number on the website’s home page. By including your contact number you will make it easier for people to contact you and ask questions directly from you. It will help you create a trusting relationship with your customers. For example, if you are running a consultancy business, then including your contact number will make things easier for your customers, they can easily contact you and make appointments, moreover, they can also contact you if they run into problems that you can help them with.

Another thing you could do to generate quality leads is to include an opt-in form in your website, it will be more effective if you add it to the homepage. If people visit your website and they like the services you are offering they are likely to fill out these opt-in forms. You have to ensure that these forms look unique and attractive and they clearly show that users the benefit they get from filling them, they will definitely help generate a lot of quality leads. One thing you need to be careful of is to not force those forms on visitors, like there are many sites where opt-in forms pop up constantly. Doing this will annoy visitors and they may not visit again.

The last thing you need to remember is to add the About Us page, so that people know your story. This will help you create a trusting relationship with your customers.

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Effect of Humming bird update on Google Search

After Penguin and Panda, Hummingbird came with a drastic change in the Google search. Hummingbird brought a number of changes in search engine optimization and now it has changed the selection of keywords and content production as well. Hummingbird is based on long phrase search rather than focusing on separate phrases. It is due to the reason that people now use long phrases for their search so that they can get accurate results in short time. Google used to focus on some keywords and supply content related to those keywords. With the advent of Hummingbird, this trend has changed and now Google is focusing on the entire phrase. It actually searches for the answer of that phrase and then supplies content that has relevant answer. In this way, researchers get the relevant content with fewer efforts and in short span of time.

Now, search engine optimization experts are using long tail keywords so that internet crawlers can pick the website easily. Besides this, content writers are focusing on writing the relevant content as Google is only picking the websites that provides quality content. Due to these changes in an online world, people are finding it easier to search whatever they want. Now, users are writing the entire question in the Google search box rather than writing some keywords and then searching the relevant content. This process is automated through Hummingbird. Some SEO experts are also using a blend of short and long tail keywords. Whether we are using the long phrases as keywords or the single keyword, it should be kept in mind that the density should not exceed the mentioned limit. It is better to place the long phrase in the last paragraph of an article. Thus, Google has bought more ease for researchers with the arrival of Hummingbird.

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What are flaws in Apple iWatch

Everywhere the technology geeks are talking about Apple’s iWatch. This iWatch is expected to launch late in 2014. Besides loving the convenience of this wearable device, there are a number of haters too. In this article, we will discuss about the drawbacks of Apple’s iWatch. Here you go:

Technology reviewers and bloggers are of the view that Apple did not came up with a perfect idea of this wearable device. Besides finding some flaws in this device, they are of the view that the watch will not do a good business. It is due to the reason that bloggers have already mentioned its flaws and people are now aware of the entire picture. Technology bloggers say that no one will be willing to spend a huge amount for a product that has great drawbacks. On one hand, the watch has some screen issues while on the other hand there is a battery issue. When buying these gadgets, people are mostly concerned regarding a good battery time and this is where Apple iWatch is lacking. Yes, the battery time is low and due to this reason, technology bloggers think that it will not be a successful invention by Apple.

Not only is, this but there is another lacking of a smart watch book. It has neither a cover nor a book. After a comparison of these three main drawbacks, experts are of the view that battery life is the main drawback that can affect Apple. Since the watch is developed for convenience, it should have a long battery life. What is the use of all the features when the battery life is not up to the mark? This factor irritates most of the buyers. Thus, Apple’s iWatch is not error free and it does with a big drawback of battery life.

An overview about Apple iWatch

Apple iWatch came up with numerous features. It thrilled the customers around the globe as it provides ultimate level of convenience. Here are some details about the watch:

Apple introduced this smart watch with customizable features. It connects with iPhone 6 and lets you communicate through your watch. Yes, there is no need to hold the phone in your hand, you can easily communicate while jogging, exercising, or driving a car. Communication on the go is now possible with Apple iWatch. In addition to this, the device is also helpful from health and fitness point of view. The watch comes with dynamic features and assists you in numerous ways. By vibrating in different ways, it lets you know when you get notifications or tap the buttons. Besides this, the watch is embedded with speakers. These speakers are water resistant and provide perfect communication.

The watch features a heart rate monitoring system and it keeps an eye on your routine activities. Not only is this, but the watch also uses GPS and Wi-Fi. Charging the watch is also convenient as one just has to take the watch near the charger and the magnet automatically pulls it. Features of this watch are commendable and there are around two million distinctive ways to watch time in this watch. You can also control music on your iPhone through this watch. Besides this, the favorite list of your iPhone will automatically display on the watch. Store your favorite sound tracks or control the sound system, there are numerous functions of the watch.

In short, Apple iWatch provides your high level of convenience. From getting notifications and connecting with friends to health assistance and music storage, it has everything in it. Numerous apps, dynamic features and exclusive styling, make this watch worth buying!

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Consumer reviews about latest iPhone 6 and iPhone 6 plus

Both iPhone 6 and the iPhone 6 plus did a great business so far. Here is the review:

Consumers are happy with the size of these phones, since they are the biggest phones ever launched. With the large size, it does not mean that the phone becomes difficult in handling. Apple has introduced a new feature of double tapping. By double tapping the screen, the phone will automatically come on the home page, no matter on which page you are. Consumers love this feature. Besides this, the 5.5 inches screen of the iPhone 6 plus and 4.7 inches of the iPhone 6 has also thrilled the consumers around the globe.

In addition to this, consumers also appreciated the battery life as it is improved in comparison with the previous phones. However, some consumers are of the view that you do not get a full day charge in iPhone 6 if you are a heavy user. Another criticism from the consumers is about the extended camera lens and the bold antenna. They think that it makes the phone look odd. However, on the other side, consumers are happy with the improved camera function. The camera delivers a fantastic result and people are of the view that both iPhones are more than just a phone and they can only be called as fantastic cameras. Besides this, consumers are of the view that the new editing features are commendable and they are enjoying the convenience of image search.

In addition to this, consumers also appreciated the sound quality of both the phones and many people have loved the health app through which they can get the biometric data from the hospital and other health related apps. In short, iPhone 6 and iPhone 6 plus has received great appreciation so far.

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Facts and Specs of iPhone 6 and 6 plus

The most awaited iPhone6 is going to be released on September 19. This phone is coming with its cousin phone iPhone 6 plus. As the name suggests, iPhone 6 Plus has more advanced features and thus the price this version is higher than the basic iPhone 6. In this article, we will discuss the dominating features of both. Here you go:

Some features of iPhone 6 plus are distinctive from the iPhone 6. It has a different home screen view and there are different keys for options like paste, copy, and cut. As far as the screen is concerned, iPhone 6 features a 4.7 inches screen whereas in iPhone 6 plus there is a 5.5 inch screen display. Besides this, horizontal display feature is only present in iPhone 6 plus. In addition to this, smile as well as face detection is better in these new versions of iPhone. These phones are embedded with 8MP camera and the iPhone 6 plus comes with optical image stabilization whereas the iPhone 6 comes with digital image stabilization. The latest software of Apple, which is the iOS 8 software, runs both of these phones. This software provides a home kit through which your iPad or iPhone can serve as a remote control for digital appliances. Not only is this but another great features about both of these phones is that they run on A8 64 bit chip of Apple. This new chip gives a faster graphic and great working CPU as it is smaller than the former A7. There are around 1.3million apps on these smartphones of Apple and power buttons are present on the side.

Thus, there are huge benefits of having these new inventions of Apple. Customers are waiting anxiously for the launch!

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Baidu EYE as opposed to Google Glass

The Chinese company Baidu came up with Baidu EYE answer to Google Glass. It does not have a screen and the device can be connected with the smartphone. In this way, it can perform all the functions. The company head is of the view that a screen is not added as it consumes lots of energy. Besides this, it makes the device heavier and thus it becomes difficult to wear.

There are a number of benefits of using this product. One can use this product to get information related to some specific service or product. Besides this, it also helps in online shopping, as the device is helpful in finding products on different e-commerce sites. In the near future, the company is planning to add more features in the product. These features include hands free activities, answering calls, capturing images, and much more. In addition to this, it is expected that users will be able to create apps through his product. However, it has not made clear that how long will it take to integrate such service.

However, there are similarities between Baidu and Google as both of them are search engines but still there are huge differences between the Glass and the Eye. Google has portrayed an image that Glass is completely developed. However, on the opposite side, Baidu is trying to show that Eye is in its developing stage and there is a lot to come in the future. There is different functionality between the two products however both of them are eyewears. However, there is no screen in Eye, but Baidu use a camera for scanning objects. The basic pupose of deigning Baidu EYE was to assist people in image searching. It is likely that Baidu Eye will integrate some more exciting features in future.

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The changing dynamics in website development

Websites are considered to be one of the most important communicational tools for organizations and organizations covey their message through this platform. In the current era of globalization website play an important role in interaction with the customers and general public to represent a particular organization. Development of a website is surely an art that is mastered by numerous individuals around the world. In the current era, several when strategies are changed and newer terminologies emerged several individuals believe that the dynamics of website development is changing with the advent of time.

Organization are more moving towards more 3D web designs and with the advent of HTML 5 and WebGL format it becomes easier for the users to opt this scenario. In the current era, several web masters have shifted towards JavaScript and client side web apps. Through this scenario, the developers do not need to go and learn a completely different language. The workflow of developers has increased with the increase of front-end framework. Through this scenario testing, development, task running, dependency management, etc. becomes easier. One of the most important trends in the current era is that people are utilizing video streaming in their websites so that the visitors get attracted through this approach. However, videos might be difficult to process but from the development end, they can easily utilize them in their respective websites. The drag and drop option and Word Press themes have revolutionized the development scenario. Business owners in the current era are developing their own websites. They are utilizing different open-ended platforms and benefitting in both the short and the long run through this approach.

Conclusively, web development trends have changed in the modern era and strategists believe that they would change at a considerable level in the upcoming days.

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Usage of QR Code in E-Commerce

You can use DR Code in E-Commerce through several ways. In this article, we will talk about its usage. Here you go:

One great way of using QR codes to track the efforts of offline media. For this, you need to create a tracking URL. Although it will not be an accurate measurement, but it will give you a good idea about the traffic. Besides this, QR codes can also be used to make customized tweets. When people scan the code, they can easily share the special offers and deals of your firm. Thus, QR codes assist in a number of ways to share stuff. In addition to this, QR codes can also be used for the creation of landing pages. People using QR codes are likely to become technical savvy as this technology is new and will open new means of convenience.

Besides this, another great use of these codes is to drive traffic towards the social media. It is due to the reason that social media users usually scan these codes. Thus, it becomes easier to drive traffic. One can also know through QR codes in which product category a person is interested. After knowing this, it becomes easier to link a landing page with the same keyword. Then it becomes easier to target the audience through this page. After analyzing the social media patterns of the users, one can link to Facebook, Twitter, or any other social media platform. This tactic is helpful when you have multiple product offerings. Some experts reveal that usually young males and wealthy persons scan these codes. Thus, if you are targeting young and wealthy males then QR codes will definitely give fruitful results to you. These codes are also used as curiosity marketing since they are codes and need to be scanned.

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