Recently you may have seen a drastic increase in the usage
of hashtags on Facebook, previously they had been in use in other platforms
like Twitter, Pinterest and Instagram. Now there is an abundance in the usage
of hashtags on both Twitter and Facebook. Putting a hashtag in front of a
phrase or a word makes it a clickable link, and when that link is clicked, you
can see all the posts with that particular hashtag in them. So businesses can
gain a lot of benefits through hashtags on Facebook and Twitter, I have
outlined a few below.
Grow your audience
Using hashtags on Facebook and Twitter will help you reach a
lot more people than you could have reached otherwise. By using a hashtag you
are including your post in a niche topic, and people who are interested in that
topic will find your post because of the hashtag. For example, if you are
posting about a movie, you can use that movie’s hashtag so all the people who
are interested in that movie can look at your post.
Strengthen your brand
You can strengthen your brand by using your own distinctive
hashtag on all the posts about a new product or an idea. By using the same
hashtag on all the posts about a product you will have a single place for all
the posts connected to your product, and it will offer people a convenient
place to share their reviews about the product. But make sure that your posts
are valuable not just promotional.
Promote special events
You can use hashtags to promote a special event and use the
same hashtag on all your posts about that event so people who are interested
can get all the information my clicking on the hashtags. You can also use any
popular hashtags that fit your goal so the post reaches the relevant people.
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