Monday, September 15, 2014

What are the benefits of using a Heat Map for a website?

Using a heat map for your website has a lot of benefits, I have highlighted a few below:
Track user clicks
Heat map tracks where the users are clicking on your website. This can be really helpful to know what part of your website is getting the most clicks so you can further enhance your website by enhancing the area that is getting more clicks and removing the thing that are not getting any attention.
Shows what area visitors do not care about
Using a heat map will show you what area is not getting any attention. This is greatly helpful is optimizing the website by removing the areas the people do not care about. For example, there are a lot of websites that have huge amounts of text and pictures that people don’t care about, they can use a heat map to trim down their websites.
Drawing attention to the right areas
You can draw attention of the visitors on your website to the areas you want. For example, if you want to introduce something new on your website you can use the heat map to check what the best place to place it will be. Heat map can be used to check what areas people are drawn to, this is particularly helpful if you want to place sign up buttons or to place products where they will notice them the most.
Arrange the navigation on your website
You can check what page your visitors are clicking the most, if it is not the page you want people to click the most you can change the location of the buttons. The heat map will tell you what the optimal place for placing the links is.
To check your text

You can check if the text written on your website is holding the attention of visitors or not.

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