Advertisements on Facebook are different; they are shown to
different types of people according to your specifications. When
you are setting up your Facebook ad, you will be asked to specify your goal,
and what type of audience you are trying to reach. There are numerous different
targeting options available for you to choose from, so your ad is only shown to
people you think are your target audience.
Location
You can choose to show your ad to people in a particular
location. This is really helpful if you are a local business and want to show
your ads to people in your local city.
Age
Another Facebook targeting option is according to age. For example,
if you are advertising something that is not appropriate for children, you can
set an age limit. Or you can specifically target a certain age group that you
think is your target audience.
Gender
Facebook also offers a targeting option to show ads to a
specific gender. If you have a product that only men are likely to buy you can
set the ad to be shown to only men.
Interests
You can only reach people through their interests, for example,
if you own a car showroom you can target the ad towards people who are
interested in cars.
Broad Categories
Another targeting option is to target people, according to a
general category, like students, parents or teachers. This is particularly
useful if you are offering a product that will attract a certain category of
people. For example, you are offering textbooks, in this case you will want to
target students.
Connections
Facebook offers a targeting option that can target people
according to their connections, like the pages they have liked. Or you can
choose to show ads only to people who have liked your page.
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