How to use Facebook for your business?

As social media becomes an integral part of our lives, today, entrepreneurs and marketers see it as a platform with immense potential and turn towards it as a way to communicate with their customers in real time. By joining such channels, companies open the gateways to two-way communication, which results in interaction at a more personal level as compared to traditional forms of advertising.

Regardless of the size of the company, it is essential that a business has a presence of Facebook. This social media platform can benefit the business in various ways such as generating online sales, allowing an open dialogue between the customer and the organization as well as generating a fan following. Analytics on the page, give you a better understanding of your target audience and marketing techniques.

Your Facebook page is a reflection of your company and you can connect with your audience using any hand-held device as Facebook is available to anyone with an internet connection.

Once you’ve set up your page, the next step is to introduce yourself to the right customers. To generate an initial audience, invite your friends, existing customers and business contacts to like your page and share content.

By experimenting and regularly updating your page, you can attract a larger audience. Make sure that you are responsive, consistent and authentic in your sales promotion techniques.

Facebook also provides you with a service i.e. Facebook ads where it will advertise your page to the right consumers for a small fee. Other services include being given the option of creating your own advertisement or narrowing down your target audience by defining traits so as to be able to use your resources in the most efficient way.

Through using Facebook insights, you can keep an eye on trends and customers who actively respond to your posts. Surveys created on the website can help you can gain consumer insight which will help you better cater your target audience.

Businesses can no longer survive without a presence on social media. Facebook will provide you with the platform your organization needs to reach those people who matter most to your business.

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Is IT Outsourcing a Failing Concept?

If you look over the past few decades or so, you would see an increasing number of Western businesses moving their IT departments abroad, whether to India, Pakistan, or other underdeveloped nations. There came a time when India became recognized as the hub for software development, as labor was relatively cheap as compared to what businesses would have to spend in the United States. However, all that has changed now.

Many software developers who were previously working for foreign workers have decided to start up software producing houses of their own. And they are doing quite well. They don’t want the bulk of the profits to be transferred abroad when they deserve a higher share of it. Even IT outsourcing, companies initially were only seeking to cut down costs by outsourcing it. But then there are disadvantages associated to this as well. The 3^rd party is not likely to live up to the promises you have made t your customers, completely failing the concept of Integrated Marketing Communication. Moreover, security is becoming a major issue. Employers are no longer comfortable with sharing company information with 3^rd parties, irrespective of binding agreements that hinder the 3^rd party to disclose information. This has led to companies creating IT departments of their own. They are concerned with the risks associated with IT outsourcing, and they are right to do so.

However, this entire procedure is likely to move gradually. Not many firms or businesses are well equipped to manage entire IT operations on their own, be it a lack of resources or a lack of capital. This is one major reason why they have to increasingly outsource major sections of their entire operation. Moreover, the emergence of an increasing number of outsourcing organizations clearly indicated that the concept is yet to fail.

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Ways to get more Facebook Likes

Facebook has completely revolutionized the way most companies do business today. Customers do not purchase a product until they see that the product is trusted by other customers. They visit the Facebook pages of products before making purchases, so that they can be satisfied that they are spending their money well. This becomes especially important for suppliers to then establish the credibility of their online pages, so that they build rapport with the customer and the product is sold off the shelf. This article focuses on a number of ways which can be used for generating more Facebook likes.

For a page to have likes, it needs to be visible and active in the first place. You need to ensure that your page is constantly buzzing with updates regarding the latest products, services, and reviews. You will have to keep your customers informed, and like it is well known, a satisfied customer brings you plenty of more customers. And that applies to Facebook pages as well. People want to share important and valuable stuff with their families and loved ones, and they are not likely to hesitate before sharing with them a page that informs them of the latest deals and offerings.

Customers like to be treated as human beings. If a user posts something on your page, be sure to reply positively to his or her statement. Showing that you care about your customers will automatically lead to your customers liking your product or service to the extent that they might even ignore minor faults that might occur.  Therefore, be pleasant and polite in all your dealings with your customers. Keep them updated, and don’t make them promises which you can’t keep. Your company evangelists are likely to help you get your message across. 

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How to use Twitter for your Business

As social media becomes an integral part of our lives, today, entrepreneurs and marketers see it as a platform with immense potential and turn towards it as a way to communicate with their customers in real time and reach the masses through a tweet, post or share at a time.

Setting up a profile on Twitter is relatively easy (and free), requiring a few simple steps and once this done, you have the world at your desktop. However, amongst the millions on twitter, the objective is to reach and then attract your target customers but the question remains that how would a business go about doing this?

Your profile should be reflection of your business, choose an appropriate username and have an attractive bio. Your visual and background images should also be relevant to your brand.

The most important thing is to make sure that your tweets are informative, relevant, conversational and catchy, bearing in mind that all this has to be within 140 characters or less. The character limit is present so that your target audience can access your tweets anywhere, even, via text messages.

Make sure that you tweet often as this will ensure that your company is at the top-of-mind of your target audience. It would be best to tweet three to five times a day, depending on your business purpose and its objectives.

Follow those accounts that spark your interest as that is a great way to interact and inspire ideas and be sure to engage others in conversations to easy a flow of communication and keep up with trends. It will also give you and idea about what your competitors are up to and where do you stand with your potential customers.

It is also possible to pay to promote your business on twitter through promoted accounts, promoted ads, promoted trends, etc.

In recent times, communication is the key to the success for any business be it a small or large and in order to grow, it must have presence on social media.

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How to use LinkedIn for your business

The right talent pool is essential to the success of any business, be it a big or small but getting the right person for the job is not always easy. LinkedIn is a social media platform where one sets up an online profile, listing down their educational back ground, work experience and skills and share their interests. It allows for a potential employer to seek you out or vice versa and apply to your employer of choice. 

However, LinkedIn does not just favor the potential employees but it can also be used by businesses to promote them selves and here’s how: Word of mouth and endorsements made online help in gaining new customers. A happy customer is your ticket to a new one. Increase your customer base by asking your current customers to write recommendations that you can publish on your profile to be broadcasted to your LinkedIn network. 

To survive, keeping in touch is the key and LinkedIn allows you to remain at the top of mind of your customers through the business intent and the fact that there aren’t a lot of status updates cluttering your connection’s feeds. Through this website, it is possible to build your industry network through industry associations which you can find in the Groups directory. Because this is a platform where you connect with people on a professional level, tap into the wisdom of the more experienced individuals and ask for advice on challenging matters to easily overcome the hurdles of running a business. 

Blogs and twitter accounts can be synced with your LinkedIn profile thus, giving you a chance to promote your presence on various social media platforms on to your LinkedIn connections. With over 150,000 company profiles, it is a great way to keep an eye over your competition as these pages contain important information as recent hires, company statistics etc. This will give you an insight into your competition, giving you an opportunity to stay one step ahead. LinkedIn allows a business to not only grow in terms of capturing a market but also from within by attracting the right talent pool, ensuring success all around.

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Why is good content important for Internet Traffic

There are three distinct elements that make up a webpage, the layout, the content, and the hosting. An uplifting page, best of the fonts, everything one thought was needed, yet not enough internet traffic? One fails to understand why. Frequently, more emphasis is paid to the visual fillings on a page, and less to what the people would actually be reading. 

The problem lies in the fact that most people think ‘TRAFFIC’ is the most important part. This is when the experts guide you right. Once a person categorizes the audience, the real problem begins for most - the right content. Getting truckloads of traffic on your webpage means offering people what they want, be a music blog, or a business problem-solving page. Once a person gets the right set of words, generating traffic would not take long. 

A webpage filled with good content and keywords also help generate more traffic from a search engine. However, it is important to note that a page utterly filled to the neck with words is somewhat untidy and causes annoyance among readers at times. And well, content is the real reason why one starts a webpage, it is that simple. If the content is not up to the expected level, it would only offer reasons for not coming back to the page. It could be more than just words - podcasts and vlogs are a modern day trend to attract people. At the same time, being relevant is very important. 

Blogs/Web-content starts to drift off the actual topic, hence unnecessary words swamping the entire page. If it is appealing, amusing, and attractive, one could even come across the content on social websites. The more it is shared, the more it pops up on search engines. However, easier in theory; this could also be a significantly unformulated task for many people. To sum it up, good content is eventually what maybe called good networking.  

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How to Optimize Emails for Mobile

With the advent of businesses growing globally all over the world assisted by information technology, customers are increasingly opting to get the latest products at the most affordable prices. They want the complete range of products at their doorstep without the hassles of visiting the shops and waiting in long lines. Moreover, with the introduction of mobile marketing customers want access to their favorite brands through their Smart phones. This has led to suppliers finding new alternatives of making their products available to customers.

However, with the rate of mobile penetration growing in most countries, the level of mobile traffic growing on most websites is rapidly increasing. It is important that suppliers effectively manage their mobile websites so that customers do not get stuck at websites and get disillusioned with the brand. Suppliers want to satisfy their customers, so that they continue doing business with them. A perfect way of reaching a wide array of customers is to email them. However, customers have a wide variety of reading material to choose from. Therefore, it becomes compulsory that suppliers optimize their emails to ensure that they seem attractive to the customers.

Emails should not be extensively lengthy, as not many customers are willing to spend more than a few precious moments reading emails. Therefore, emails should be directed at the message that has to be sent without involving unnecessary information. Moreover, it should also be remembered that not all mobile devices support all formats such as HTML. Therefore, you should provide links to customers that allow them to run the email that works best with their operating system.

The suppliers should incorporate these changes into their emails. Else wise, customers will get tired of receiving emails that are not designed for them. These are some of the ways companies can optimize emails for mobile devices.

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