An overview of Airbnb

Airbnb Inc. is a San Francisco, California based company, founded in 2008 by two local San Francisco designers, who created the initial concept for AirBed & Breakfast(Airbnb), i.e. rent out extra space in their SOMA loft apartment to the Industrial Design Conference attendees. Then they created a web site, airbnb.com, to allow others to rent out their extra space and showcase it to the people globally.

Airbnb is now a trusted online and global community marketplace where millions of hosts and travelers choose to create a free Airbnb account so they can list their space and book unique accommodations around the world for the duration that suits their convenience.

Hosts at Airbnb share their spaces in around 190 countries and more than 34,000 cities with world-class customer service. You only have to enter your destination and travel dates into the search bar of the website to discover distinctive places available to stay, anywhere in the world.

Currently, Airbnb has its twelve international offices located in Barcelona (Spain), Berlin (Germany), Copenhagen (Denmark), Dublin (Ireland), London (UK), Milan, (Italy), Moscow (Russia), Paris (France), San Francisco (US), São Paulo (Brazil), Singapore, and Sydney (Australia).

Airbnb provides specific features like Verified ID for the hosts and travelers to be at ease. Verified ID indicates the completion of a specific set of verifications, i.e. offline ID, online ID, profile photo, email address, and phone number.

Airbnb specifically created a secure payment system to ensure complete and safe collection of money. Airbnb collects payment from guests at the time of reservation but waits for 24 hours after their arrival to release the funds to the host. This is a good practice for the guests and hosts to feel confident knowing that Airbnb will process and deliver payments when a reservation is honored. Also, their convenient payment system supports many currencies and several types of payment and payout methods to facilitate their customers.

In addition to the Airbnb website, the company offers mobile applications for iOS and Android customers to enable hosts to communicate with guests and respond directly to guest messages. The application also allows users to find listings based on what is available using geolocation.

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What are the benefits of using Flipboard?

Like many other mesmerizing benefits of information technology, Flipboard also provides gazillion of benefits to the brands in maintaining a good position in the market. In this article, we will talk about some benefits of flipboard. Here you go:

Since it is a digital age and people are in love with handheld devices, it is a great opportunity for brands to create a good and lasting relation with their customers. A new strategy, which brands are using, is to provide informative content to grab the audience. Flipboard provides us the convenience to share information with readers and provide them much more than ordinary customer care. In addition to this, it is a great tool for helping the customers aware of new products and services. Providing a platform, it lets digital marketers to display images and let the audience aware of all the latest happenings. Not only is this, but brands are also creating different magazines for different events. By putting a catchy title and tempting images, brands are using flipborad as a useful tool of marketing.

Apart from it, this tool also helps us in keeping an eye on our rivals. Yes, by creating a flipboard we can track all the activities of our competitors, which make it easier to analyze our position in the market. For this, we have to make a private flipboard. Another benefit of this digital magazine is driving traffic towards the website. By using flipboard, we can convert our blog into a magazine format. On one hand, we it will let the potential customers know about the professionalism and integration of latest apps in our marketing strategy and on other hand, it will help in competing with the rivals. Thus, there are numerous benefits of highlighting your content in this digital magazine!

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An overview of MoveNote

Movenote is an incredibly versatile video presentation tool, which is truly said to be a breakthrough in the world of education. It is a blend of video, documents, pictures and slide shows presented in a smart way.

Movenote presentations can be created very easily and quickly, even by a school student, just like writing a regular email. The most important feature of its desktop version is integration to Google, which enable the students to upload documents directly from Google Drive and share the video presentations from Gmail. It also allows students to bring in content from their camera and create a presentation using audio and video, as well as demonstrate their creativity and communication skills. Students can also use it collaboratively and even create an engaging group presentation in team format. Movenote is also a must try for teachers who are looking for innovative ways to engage their students.  

Movenote presentations can also be helpful in sales, marketing and messaging. Since everything is on a cloud server, presentations can be accessed anywhere and from any device like a desktop computer, laptop, iOS or Android device, and can be shared online by email or social media like Facebook, Twitter, LinkedIn, and Google+, with a simple link. The presentation recordings made on Movenote can be watched on any device that supports video, no matter if they have Movenote on them or not. In addition, using the statistics tool you will be able to know who watched your video and when.

Movenote is compatible with almost every browser and can be accessed simply with a Google account, i.e. it does not involve any kind of complex installation process, just start using it by signing in. You are allowed to publish and put up any kind of document, be it images, PPTs, PDF files, word Docs, Excel spreadsheets etc. 
Movenote is available from the Google Marketplace as well as the Chrome Web Store. Movenote app for iPhone, iPad or Android device is also available for download. Currently Movenote has a free and business version. It is free for educational institutes and the PRO version for private use costs $9 / month.

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What are the uses of QR Code?

QR Code is the abbreviation for “Quick Response Code”. It is a two-dimensional bar-code, capable to store and present much more data, containing virtually any type of information, including URL links, geo coordinates and text, which is the main reason behind its increasing popularity as compared to the standard barcode.

A key feature of QR Code is that it can be scanned by many modern cell phones easily, instead of requiring a chunky hand-held scanner. QR Code was initially designed for the automotive industry in Japan for high speed component scanning, but nowadays it is used in a much broader context, including both commercial tracking applications and convenience-oriented applications in a wide variety of ways.

There is really a huge scope for the use of QR Code, particularly in the advertisement and marketing of brands, products, services and anything else one can think of. QR Code can be used on shop displays, product packaging, advertisement boards, and also in emails and websites. QR Code can also be used in our daily life such as on fliers, name cards, and also as a payment system.  In this way it can contribute to make our routine activities convenient.

QR Code can be utilized at factories and in logistics operations for various business purposes. The efficiency and accuracy of the admission procedure can be improved by using QR Code for admission control at an event or seminar venue. QR Code can also be helpful in medical field. Mistakes in preparing a medicine can be prevented by matching data on a medicine preparation instruction with the medicine codes shown on actual medicines.

Since QR Codes are now used vastly in approximately every filed, in the near future they will become an indispensable tool in our lives.

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The Do's and Don'ts of Using Facebook for Business

Facebook has over a billion users and everyday this number is growing, so it is certain that businesses can simply ignore this opportunity to market their businesses. Here are some do’s and don’ts of using Facebook for business.

Do’s

·         Post regularly to build a connection with people who have liked your page.

·         Offer people something that will give them a reason to like your page, like discounts, special promotions or invite to any event.

·         Ask questions from your fans and try to get feedback.

·         Research the type of people who have liked your page and try to post things that interest them.

·         Post about relevant topics like current events, topical issues and news.

·         Vary your posts, post photos, videos, plain text or links so people will stay interested.

·         Ask questions that get people to talk about what you are posting, especially if the post is related to your business. This is a brilliant way to get feedback from your fans and to know what people think about your business.

·         Try to post at times when your fans are likely to be using Facebook, usually people go to work in the day so later in the day is a better time to post.

·         Frequently check your competitors pages and see what they are doing and successful they are.

Don’ts

·         Don’t post so much that people feel the need to block your updates, you need to know how frequently you need to post to keep a connection so you don’t spam your fans with updates.

·         Don’t ask people to like or share your posts, your posts should be compelling enough to make people like and share your posts.

·         Don’t post the same thing repeatedly.

·         Don’t ignore people who try to reach you through your Facebook page, try to respond as quickly as possible.

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What are the bad blogging habits?

Most bloggers have some bad habits, but few can identify them as bad habits and this can kill your momentum and your blog.

The first bad habit is believing more is better. Many bloggers tend to think they have to have more content, they focus more on the quantity then the quality. People nowadays prefer less good quality content over pages and pages of irrelevant material.

The second bad habit of blogging is focusing too much on SEO. Bloggers write articles solely based on search engine optimization and keyword research so that more people can find their blog using search engines. Firstly, you should write content that is relevant. And secondly, if you don’t care about people liking your content and just want to drive traffic to your blog, you will still not achieve anything by posting worthless content thanks to googles new algorithm changes known as Hummingbird. This new change will significantly reduce the amount of worthless content that shows up across the World Wide Web.

Another bad blogging habit is uploading images randomly. You need to find pictures that are relevant to your content, not just something you liked. You have to be thoughtful and strategic in finding pictures for your blog.

One more bad habit of bloggers today is that they don’t talk directly to their target audiences. You have to be specific about who you are targeting and how you can help them. You will have to be specific ad give details. If you don’t do this you will ruin the chances of benefiting from your blog.

One last bad blogging habit I would like to discuss is blogging without a plan. If you post whenever you feel like it and you often go months without posting anything, it is clear that you don’t have a plan. You need to have a plan to blog successfully.

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An overview of Prezi

The word “Prezi” is the short form of “Presentation” in Hungarian language. Prezi is a new online presentation tool for creating unique and professional presentations with a capability to organize and share ideas. It was basically created in order to replace the ordinary slide based presentations.

Prezi allows you to create more of a canvas presentation instead of a conventional slide presentation, like a Powerpoint presentation etc. You can utilize text, pictures, videos and other presentation objects to make your presentation more comprehensive.

Prezi can be accessed from anywhere and anytime. As it stores your presentations in the cloud, you can present from your browser, desktop, iPad, or iPhone and always have the latest version of your work at your fingertips. Create or edit on the go, then auto-sync across all your devices. Presentation can be created online and then you can download the final version so that you do not need to have internet access later to display the presentation.

Prezi employs a special feature, i.e., Zooming User Interface (ZUI), which allows you to zoom in to focus on details or zoom out to see the whole picture of your presentation media. Prezi is changing the way how presentations are navigated, from a more step by step approach to a broader and nonlinear approach with little boundaries.

Consisting of a wide variety of different tools makes Prezi a smart choice to create just about any type of effective presentation, i.e., a great way for teachers to enhance their instructions, a great tool for students to use to present on about any topic or subject, can also be a fun way to share information about yourself.

Teachers and students can avail discounts provided by Prezi (prezi.com) for obtaining a license, by signing up with a school email address.  Prezi also has a Powerpoint Import feature which helps you to bring all your existing Powerpoint work in Prezi. Prezi is compatible with almost every famous web browser available today, as it is developed in Adobe Flash, Adobe AIR and built on top of Diango.

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What are the things You Can Outsource

Most people do not generally calculate their taxes themselves; instead they choose to pay someone to do it for them.  Chances are they would pay someone to even take their pets out for a little walk. Given this record, there are several things that should rightly be outsourced, but are not done so.

·         Content over social media; raising awareness is not the easiest job ever. Hiring someone solely for this purpose would help generate traffic.

·         Skipping work because the electrician would come in to fix things would never be a wise choice. Paying/hiring someone to stay back and get the job done while you are away would be wise.

·         Proofreading; often, people make typos. Going through a report over again or simply the paperwork would be a pain for almost anyone. On the contrary, having someone else do that for you would do.

·         Involving yourself into things that you are not good with, just to save money, often lead to the person losing both time and money. Instead, outsourcing your weaknesses would help you avoid the hassle.

·         For someone who works, outsourcing the payroll is a MUST. It is time consuming, and can be handled in a better way by someone who solely has to focus on that only.

·         Having someone to help you prepare presentations would not just save time, but also save the hassle of deciding whether to choose Time New Roman as the font, or Calibri.

·         Going for items that you purchase every month could be a job that someone else could do for you, without the slightest chances of error. Saving you a trip to the supermarket.

·         Dinners/Parties are excellent means for relations to thrive. Having someone who solely does this would make your event maybe twice as better as you would have done. Not just saving time, but also the stress of knowing what to do.

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An overview of Apple's iWatch

With several rumors surrounding the social media regarding the launch of Apple’s much-awaited iWatch, most suggest it is tipped to be launched in the early fall of 2014. According to several sources, the iWatch holds a HD screen of up to 2.5 inches, a completely functioning up-to-date iOS, biometrics, and a battery that extends to over four days.

In the summer of 2014, it was publicized that Apple’s new product line would be the first to allow solar charging, and would be fashioned in a range of shapes and sizes, having as many as 10 different fully-functioning sensors. Among these shapes would be watches comprising of sapphire crystal screens, as well as watches with gorilla glass covers. Given how the iWatch would carry out tasks on its own, there are however several operations for which iOS is to be used. This includes sending and receiving text message/phone calls, location services, maps, etc. There is also a strong suggestion that the iWatch would function by the book on iOS 8, which is designed keeping the iWatch in mind.

Applications generally relating to health, and working out are to be carried out very well, with the iWatch gathering all required body-info on its own. Having collaborated with Nike years back, it is sure to take the shape of Nike FuelBands as well, taking them to a whole different level. As for the notifications, it is certain that the watch would be no way near a person’s ear all the time, nor would it be loud enough to draw the attention of people in public. Therefore, it is ascertained that the person would ‘feel’ the notifications.

As for the prices, who would argue that Apple’s merchandise is economical? There are yet to be any announcements regarding the prices, but it is largely believed that the price could range from $200 up to $300. Whatever the prices may be, there is no doubt about the kind of excitement that Apple has raised amid its loyal customers, as well as the neutrals.

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What is a SHARING Economy?

A sharing economy is a network based primarily on the mutual resources, which supports people in getting their hands on supplies whenever needed. It is a modern day technique that allows people to get their desired commodities without having to purchase or own them.  For a sharing economy, it is almost mandatory for people to be allowed to cash in on their valuable that they were not making full use of. From being a simple method of trading goods, it has now become the source of making banks for several companies. Apart from only being a business, it helps in making new contacts, and adds to the efficiency. Over the past few years, it has been argued whether a sharing economy is about ‘sharing’ only. The ones that disagree suggest it is more of a ‘peer-to-peer business.’ A good example of this would be Airbnb; a firm that allows people to book hotels/rooms in across 190 countries online.

A sharing economy may include several elements; tradeoffs, mutual acquisitions, shared values, renting out goods, acquiring as loans, loading someone, and several similar aspects. Here, anyone could be the retailer, be that a person that runs a taxi, or one that merely cooks food. As commonly said, ‘what is mine is yours, but for a fee.’ The biggest advantage of getting into a sharing economy is that the possessor can earn good sums via underused goods. Important to note that here, value does not merely refer to fiscal terms; being cost-effective, environment friendly, and socially accepted add much to the worth of the goods. The whole idea is to promote the use of goods that are not being put into full use, and coproduce them to serve the needs of others while charging a fee for it.

Having started as only an online business back towards the start of 21^st century, with all the risk of frauds, it has definitely come a long way, allowing people to safely make purchases almost all over the world. And it would not be wrong to say that it has to potential to grown even more. 

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Deep Web Search Engines – Are They Safe?

Deep Web Search Engine is the place, which is usually associated with illegal products and services. However, according to a research, normal web has only four percent of the data while the deep web has remaining ninety six percent of the data. However, the main question is that are the deep web search engines safe or not?

Although they have some illegal products or service but not all of the data is illegal. The safety depends on how deep we go in our search. Yes, at times it can happen, that the deep search engine attack our computer. In this situation, a third party can use all the stored data. On the other hand, some people use it for useful purpose and do not get the attack from search engine. It is actually a risk to use this type of search engine. One can never predict about hundred percent safety.

Deep web search engines are usually used in investigations by police officers, media and military personnel’s. It is due to the reason that it has such data, which cannot be accessed otherwise. If a common person wants to do deep research through this means, he will have to take the risk. However, if he is going in illegal products and services then his computer will get the attack for sure. Thus, the deep web either can be beneficial for you or may put you in trouble. It is advisable that one should avoid using the deep search engines especially if the computer is in connection with several other computers. In this case, an attack will result in affecting the entire network. In case, if a person is using deep web, he should keep a positive intent and should not indulge into illegal activities. 

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What counts in a good landing page?

Gone are the days when marketers just used to divert their visitors at the home page. Today, different strategies are used and landing pages are one of them. The visitors reach after clicking to an ad on these pages. They can either be a direct service message, a form –filling page or just a small info about company. Some factors are essential in a good landing page such as the information you are providing, the design of the page, quality of content, creativity, and much more.

Make sure that you provide accurate and to the point information to the visitors. Bombarding them with loads of information will let them switch to other websites. Try to make it precise and eye-catching. You should use bullet points or headings for highlighting important points. Besides this, keep in mind that your landing page should not look bore and dull. Add creativity to it and try to give it a professional look. Design creativity is one of the essential factors that count in an effective landing page.

In addition to this, the quality of content also matters. Since it is a first visit of a potential customer, you should portray highly professional information. Keep the tone of content in mind and try to give relevant information. If the landing page asks for form filling, making it simple and convenient is essential. If it asks for download, it should be made sure that the download does not take much time. Other factors such as images, font, color combinations, and links also matters in a good landing page. Not only is this, but professionals are now making their landing pages mobile-friendly. If there is an easy sharing link, it will help the visitor to share the info. Amalgamation of all these factors make a perfect landing page!

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Content Marketing Goals Worth Pursuing

For content marketing to work you first need to identify your business and marketing goals, and only after you have done that can you create content that will fulfill those goals.

There are several goals you can pursue to be successful in content marketing.

To Build Trust

You need to build trust with your readers, and to do that you need to create useful and interesting content that will help people. This will help create a trusting relationship.

To expand your audience

To attract new readers your content has to be interesting so that it is shared on social media and it attracts new links. This will lead to new people finding you. If your content is remarkable it will be shared all over the internet and more and more people will find you.

To solve a problem

You can focus your content on solving your reader’s problems, like “what should I feed my 2 year old baby” or “how do I manage my finances”. You must understand what problems your prospects face, then try to solve them and also integrate your marketing goals into the solution.

To show benefits

Show the benefits your business offers, try to connect your audience’s problems with the solutions your business can offer. You can also provide tips and tricks to solve simple problems to build a more trusting connection with your prospects.

To address possible objections

You can use your content to address possible objections people could have against your business, or address any complaints people have against your business.

Paint a larger picture with your product

For content marketing to successfully work you have to describe the full experience of using your product, don’t just describe the product. Showing people what is would be like to own the product. You can write stories focusing on your product to motivate your readers to buy it.

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What do we have in iOS 8?

INTERACTIVE NOTIFICATIONS

In iOS 8 apple has introduced interactive notifications, this means that you can respond to notifications, like messages, directly from the lock screen. You will not have to open the messaging app to reply to messages. You can also integrate third-party widgets to your notification area and this will enable you to interact with apps without opening the full apps.

A BETTER SPOTLIGHT SEARCH

Apple’s Spotlight search has been improved and now it will include more than just what’s on your phone. It will search the iTunes stores, Maps, Wikipedia articles and also showtimes for theaters near you.

A MORE POWERFULL KEYBOARD

The predictive keyboard has been improved and now provides better auto-complete and learns from your typing history. Now you can also install third-party keyboards on your device.

AUDIO AND VIDEO CHAT FOR MESSAGING APP

iOS 8 provides quick video and audio messages for the messaging app, moreover, it will also give option to send self-destructing messages, location sharing and several other features.

ICLOUD DRIVE

iOS 8 will fully integrate iCloud drive and you will have access to your documents through all your apple devices.

FAMILY SHARING

iOS 8 will offer the option to share ITunes purchases between 6 family members across all Apple devices. The account of each family member will have to be associated with the same credit card. The family sharing option will also let family members share reminders, calendars, and photos across devices.

NEW PHOTOS APP

iOS 8 will bring new photos app that will free the photos from being stores on an individual device. The new app will let you view images on all iPads and iPhones, the photos are stored in iCloud and you get 5GB free space. After that if you want more space you can get it for monthly subscription charges.

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What is Earned media?

Earned media is the term that is widely used in an online world. This type of media is related to an online word of mouth. It is also related with owned media and both of these types go hand in hand. In today’s world, where the competition is at peak, marketers consider earned media as an important source of reaching their target market. If marketers are using new viral strategies but for some reason they are not giving the desired outcomes then this will not be regarded as earned media. In addition to this, earned media is also important from the SEO perspective. It is due to the reason that for good SEO, we need great viral strategies and our ultimate aim is to get the first page ranking on search engine.

With the expansion of online business and growing trend of online shopping, the value of earned media has also increased. Automation has introduced to make effective efforts in a short time and get desired results. 

For earned media, a high quality content strategy is also imperative. This content strategy is the vital force of driving traffic and building links towards the website. In simple terms, search engine optimization and professional content marketing are the two basic factors for earned media. If a brand is efficient in both of these factors, it can definitely get benefit through earned media. However, other types of media such as paid and owned media are also essential factors of a digital strategy.

One cannot own or buy earned media; it is something that is gained through efforts. Brands are now focusing on digital strategies and earned media is one of the most imperative factors in it. Thus, the online strategies should be perfect in order to gain the merits of earned media.

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What is churn?

The term “churn” is used in different perspectives but in a broader sense it can be described as the rate of customers that leave the subscription of any service in a specified time. This rate is helpful in analyzing the growth of business. For instance when comparing the performance of two months, if the growth rate exceeds the churn rate, it will show that the company is progressing. This rate is usually calculated in cellphone companies where the competitors also provide a number of similar services. Calculation of churn rate also helps to analyze the success or failure of a new service or in making comparisons among different services.

Churn rate can be calculated in both ways such as in percentage and amount of customers. Some companies also have negative churn rate. Calculation of this business metric helps in retaining existing customers by bringing alterations in the service quality. Companies focus more on churn rate because making new customers is difficult in comparison of retaining the existing customers. This rate serves as an important tool in decision-making. Not only in the subscription business but in online business as well, the importance of churn rate cannot be denied.

Different companies use different methods of calculating the churn rate, one of the easiest methods is the division of total customers who left the service with the total customers at the beginning of the month. Besides this, some companies use the total number of the customers at the end of the month instead of taking the total customers at the start of the month. Both methods give answer in percentage form. In addition to this, churn rate can also be sued to calculate the employee turnover rate of a business. Thus, it is helpful to calculate the churn rate and make business decisions easier.

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The definition of Social Selling

Social selling as implied by the name is a new technique utilized by people to become top performers. Social selling is not just associated with selling the products and ideas through different social media websites like Facebook, Linkedin, Twitter, etc but through these idea individuals can set up a strong personal brand. It depicts that what is the importance of content and how can content be associated with a powerful emotional brand building story. This scenario is all about growing your social connections. In the current era most of the business online is driven through this scenario and the era of personal branding is taking organizations by storm.

Social selling in simple words is simply the process of helping social buyers become customers. Customers through different platforms would be able to trust people and start learning new ways to buy respective products. It is an extension of the social business imperative as these aspects are transforming the lives of individuals and benefitting individuals in both the short and the long run.

The core aspect associated with the scenario of social selling revolves around the process of developing great content. Great content can bring in sales and it would draw the attention of customers towards the product. However, organizations and individuals should make sure that they are targeting the right target market and focusing on the aspect of core brand building. It should be notified that it does not take hours to sell socially but people have to spare a certain amount of time daily to indulge in such activities. All in all social selling is focusing on different social network with strong emphasis on content to attain benefits in both the short and the long run. Effective implementation of social selling can generate best possible results.

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The Different Faces of Mobile Apps

In the current era of globalization organizations are getting bigger and stronger. Mobile computing and telecommunication technologies have taken the world by storm. Several mobile applications and programs have changed the general scenario of working. Mobile Apps have different versions and scenario that are developed to benefit the users. Mobile Apps or applications have changed the things and general scenarios. Mobile Apps have allowed tasks to complete in a simple manner, games getting advance with the advent of time and these applications have changed the general scenario of mobile usage.

The best part associated with mobile applications is that majority of applications are free and that is people can benefit from such applications according to their use. However, there are certain applications that initially are free but they ask for money afterwards. There are several mobile applications like hybrid mobile applications, native mobile applications and web based applications that benefit the people according to their usage.

Mobile apps are getting interactive and beneficial day by day. Strategists believe that in the upcoming years people would be able to benefit the general life through these applications. Currently, people can manage their technological life through applications. They can control their fan, television, computer, etc through the mobile apps and they applications embedded in the phone acts as s remote to control these devices. Several interactive apps would be developed because it is a vast area that is embedded with no limitation.

Conclusively, mobile applications would change with the advent of time and people would invest more and more in this scenario. However, mobile companies believe that the app business would grow when technologies would enhance. Organizations and technologists should work closely with each other to generate the best possible results in both the short and the long run.

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What is Infographics?

Infographics as implied by the name is the visual representation of information or data. This information is depicted through a chart or a diagram. Through this scenario, information can be processed quickly and clearly. Through this scenario individuals can understand the visual systems ability to see patterns and trends. The process of creating infographics is referred to as data visualization, information design or information architecture.

There are three parts of inforgraphics that are utilized by organizations and individuals which includes the visual, the content and the knowledge. The visual perspective consists of colors and graphics. Graphics include theme and reference. Theme graphics include the visual representation of the data. However, reference graphics include icons that are utilized to point out a certain reference in the data. Statistics and facts are utilized by analysts through infographics which helps the individuals to point out certain important aspects.

These aspects are effective visual element and organizations focus on this perspective because human brain is dedicated to visual functions and 55% is dedicated to this scenario. There are several uses of this perspective which includes time-series, statistical analysis, maps, hierarchies, networks, etc. Time series involve index charts, stacked graphics, small multiples etc. Statistical aspects include histograms, mean, median, mode values and certain other related aspects. Maps depict the geographical data through the use of flow maps and line strokes. Hierarchies involve common structures for governments and other related organizations that are depicted in a graphical format. Finally, networks involve the pictorial representation of a proper network layout.

The utilization of infographics plays an important role and that is why students, teachers, analysts, strategists etc. play an important role in this perspective to attain benefits in both the short and the long run. Difficulties and complexities might occur but the results would be productive in the longer run. 

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Some thoughts about the mobile wearable devices

With the expansion of Information Technology, wearing devices are commonly seen everywhere. These devices include watches, sleeping monitors, glasses, fitness trackers, pedometers etc. However, these devices are not the complete replacement of tablets and smartphones, some experts reveal that they are the future of cell phones. It has been estimated that by the year 2016, these devices will rises up to 100 million. There are numerous benefits of such devices in a work place. For instance, technicians and other personnel who need rapid data can use these devices and speed up their work process. Thus, these devices play a vital role in augmenting the efficiency of an organization.

Not only in the corporate sector, but the general public can also gain gazillion of benefits from it. At present, these devices are widely used in organizations where it becomes easier to track the employees. Since these devices are hands-free, it helps in gaining maximum productivity from employees as everything is tracked. Besides this, it also contributes in performance appraisal where the manager can easily evaluate the time used for employee utilization. In addition to this, these devices have commendable impact in hospitals and hotels. Connecting with the other staff members becomes easier and employees will be able to provide greater customer satisfaction. Not only is this, but they also enable an organization to cut down the expenses by streamlining the work process.

In short, wearable devices are a form of modern technology that can help in both business and personal life. The use of these devices is popping up and it is likely that they will become a necessity for every firm in the near future. Thus, companies should train their employees regarding its use and mold their process according to it. Proper utilization of these devices can result in numerous benefits.  

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What is Content marketing?

Content management and content writing plays an important role in the development of a website and that is why strategists give utmost importance to the development of content. Content marketing is any marketing that involves the creation and development of content solely to acquire the attention of customers. This information can be presented in various forms to attract the attention of customers and it includes aspects like white papers, books, infographics, case studies, photos, etc. Marketers focus a lot on this perspective because they want to include such items in the website through which customers can come on their respective websites.

Individuals focus on this perspective by focusing on information based content so that customers can be informed about the product or service. The key to successful content is that user’s problem should be solved in the best possible time and it would benefit the user in both the short and the long run. That is why individuals focus a lot on this perspective and people associated with content marketing develop high quality content for their respective websites.

Trends are changing in the current scenario and that is why it is one of the biggest challenges of the current era. The core objective is to bring in customized traffic to the website. If content creators are unable to bring customized traffic then they won’t be able to generate sales or awareness out of their respective websites. Brands are getting bigger and stronger in the current era and they need effective strategies to market themselves. That is why channels like social media, content development, web marketing, etc. plays an important role in both the short and the long run. However, companies should understand the importance of effective implementation in this regard to attain the best possible results. 

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What is reality marketing?

In the current era of technology, there are different options available for organizations that include flowery techniques of marketing. These flowery techniques attract customers and enhance sales of the brand. However, in the modernized world customers want simple stuff and they like reality when brands are marketing their respective stuff. The real stuff focuses on core aspects of the brand that attracts the customers towards itself. That is why strategists believe that this would influence the customers towards the brand and enhance the sales.

Industries that focus on core products and technical items opt for reality marketing. Marketers show statistics and basic information about the brand to influence the customers. Brands in this option can share their history and philosophy through this strategy. Several brands focus on this scenario to attract customers and they bring a real world experience for their customers. The reality marketing seems to grow with the world over. Certain real life modeling jobs are offered to the customers after trying out a brands shampoo and soap. Individuals share personal experience through trying brands and they directly opt for a particular product in this regard.

Several ad agencies and branding firms love to promote the creative approach and promotional tools through which they attract the customers in both the short and the long run. However, organizations should realize that they should focus on the core attributes to get the best possible results. Social media, direct sales and the combination of reality marketing can do wonders for an organization.

Conclusively, strategies have changed in the modern world and customers are not attracted towards artificial products. The core aspect through which they get attracted is through reality marketing that focuses on the real aspects. However, implementation plays an important role which would benefit the organizations. 

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How important is your LinkedIn profile picture in attracting recruiters

A profile picture is one of the most important things in your LinkedIn profile. The first thing someone notices when visiting your profile is your profile picture. Additionally the chances of someone visiting your profile also increase if you have a decent profile picture. To check the importance of a profile picture on LinkedIn you can do a test yourself, search a name on LinkedIn and check which profiles attract your attention. The ones with profile pictures immediately catch your attention, and the ones with no profile pictures feel incomplete and unprofessional. Some people use logos or photos of random things as their LinkedIn profile picture, this only confuses recruiters and makes a bad impression.

A LinkedIn profile picture is important, but you have to know what type of picture to use. Photos of you partying at a night club, or hanging out with friends are not recommended. A profile picture makes the first impression and obviously you want to make a great first impression. The photo you use should only show your face, from your head to your chin or just below your tie knot.

You should dress according to the standards for the job you want. For example, if you wish to join the banking industry wear a suit and then get your picture taken. If you don’t know the norms of the industry you wish to join you can search for people in the same industry and check their profiles. You can also imagine sitting with your boss, the clothes you would wear in front of your boss should be what you wear in your profile picture.

You should choose a profile picture that expresses your personality and energy, but make sure you don’t come across and crazy or flaky. So if you are not sure keep it on the conservative side.

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What Makes a Good Profile on LinkedIn

Profile Picture

The first thing you need to get right is your LinkedIn profile picture, it is the first thing a visitor will see and so you need to make a good first impression with your profile picture.

LinkedIn Headline

After you have chosen a good profile picture, you must then write a good headline. A LinkedIn headline is similar to a newspaper headline, and its purpose is to grab the reader’s attention. So a good LinkedIn profile should a headline that hooks the reader and compels them to read more.

Past Experiences

A good LinkedIn profile includes all your experiences. Now there are two reasons why including your experiences in your LinkedIn profile is important. Firstly, if a potential employer visits your profile he will be very much interested in knowing your past experiences, and this will greatly increase your chances of getting a job offer. The second reason why including your past experiences in your LinkedIn profile is important is related to Search Engine Optimization. Your experiences will include keywords that potential employers use to search for candidates, and these keywords will make it easier for them to find you.

Connections

To make a strong LinkedIn profile it is essential to have a good network many 1^st degree connections.

Summary

One of the most important things is your LinkedIn profile is the summary, you summary should show potential employers that you are the perfect candidate. You should write about your accomplishments and try to sell yourself. Many people just paste their resumes in this section, but this is not the way. You will have to make your summary interesting and engaging that compels people to contact you.

Contact Information

Another important piece of information in your LinkedIn profile is your contact information. Be sure to tell people how to contact you after they have read your profile.

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